Target audience analysis
To be able to write about what I want as my final artefact, I have to know exactly who it's going to be aimed towards. This is why I have done a target audience analysis.
A target audience is a specific group of people that you want to reach with your marketing message. They are people who are more likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviours.
The more clearly you define your target group, the better you can understand how and where to reach your best prospects.
Age- 13-20, this is because I want them to be old enough to use social media, and younger people are more likely to complete a challenge. Also, if I aim younger, it is better because they are more easy to change habits within.
Gender- Most likely female as they are typically pushed more towards dancing, however males may also do them.
Location- The UK and US, most likely as TikTok is an international app there is no saying who will do the challenges though.
Language- Most-likely English, as this makes creating the dances easier.
Interests- Internet, Dance, Music.
Stage of life- Younger, in school/university, as they are more likely to have more free time to be able to complete the challenge.
https://blog.hootsuite.com/target-market/
A target audience is a specific group of people that you want to reach with your marketing message. They are people who are more likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviours.
The more clearly you define your target group, the better you can understand how and where to reach your best prospects.
Age- 13-20, this is because I want them to be old enough to use social media, and younger people are more likely to complete a challenge. Also, if I aim younger, it is better because they are more easy to change habits within.
Gender- Most likely female as they are typically pushed more towards dancing, however males may also do them.
Location- The UK and US, most likely as TikTok is an international app there is no saying who will do the challenges though.
Language- Most-likely English, as this makes creating the dances easier.
Interests- Internet, Dance, Music.
Stage of life- Younger, in school/university, as they are more likely to have more free time to be able to complete the challenge.
https://blog.hootsuite.com/target-market/
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