Consumerism- Adverts
Since reading the notes Kat left on my dissertation draft, she suggested looking into consumerism and how adverts show unhealthy foods.
"Every hour kids spend online increases chance of buying junk food by a fifth," reports The Daily Telegraph."
"A Cancer Research UK survey of almost 2,500 children found those who used the internet or watched commercial television for more than half an hour a day were more likely to ask for, buy or eat junk food (food high in fat, salt and sugar)."
"Researchers found the primary school-age children surveyed spent an average of 16 hours a week on the internet.
"Every hour kids spend online increases chance of buying junk food by a fifth," reports The Daily Telegraph."
"A Cancer Research UK survey of almost 2,500 children found those who used the internet or watched commercial television for more than half an hour a day were more likely to ask for, buy or eat junk food (food high in fat, salt and sugar)."
"Researchers found the primary school-age children surveyed spent an average of 16 hours a week on the internet.
They found 4 of the 5 most popular websites the children used were commercial sites that display online advertising.
That compares to an average of 22 hours of television a week, 12 hours of which was on commercial channels that show adverts.
In an online survey, the researchers asked 2,471 children aged 7 to 11, plus 1 parent per child, about:
- time spent on the internet and watching television, and the channels or sites watched
- how often children asked for food or drink they'd seen advertised on TV and the internet
- how often children spent their pocket money on food and drink, and on specific types of food and drink
- time spent doing physical activity in the past 7 days
- children's weight and height
Each additional hour children spent watching commercial TV was linked to:
- a 22% increased chance of children asking for food they'd seen advertised
- a 21% increased chance of children buying food they'd seen advertised
- a 23% increased chance of them consuming sugary drinks
- an 18% increased chance of consuming pastries
- a 16% increased chance of consuming crisps and sweets
Each additional hour children spent online was linked to:
- a 19% increased chance of children asking for food they'd seen advertised
- a 19% increased chance of children buying food they'd seen advertised
- a 9% increased chance of them consuming sugary drinks
- a 13% increased chance of them consuming pastries and sweet biscuits
- a 12% increased chance of consuming sweets
Children who watched more than 3 hours of commercial TV a day were 59% more likely to be overweight or obese than children who watched half an hour a day or less.
Those who used the internet more than 3 hours a day were 79% more likely to be overweight or obese than children who used the internet half an hour a day or less."
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